Job Title: Association Sales Manager, Holiday Inn Harrisburg/Hershey

Company Overview

Valor Hospitality is a leading hotel management company that is a trend setter in the hospitality market. The company is recognized by owners, investors, developers, and guests as an innovative partner to drive revenue and increase profits. 

We believe that the highest form of compliment is respect for each associate, both as an individual and as a valued part of our organization.  We will do our best to encourage communication, and we will listen with an open mind to new ideas.  Furthermore, we are dedicated to implementing those ideas, which will result in a higher level of productivity and professionalism.  In addition, we are committed to you, and your career advancement and we will provide you the opportunity to be successful. 

Position Profile

Responsible for increasing revenue through the development of Association business.  Drive sales through incoming inquiries and active solicitation of new business. Responsible for selling events to increase revenue and gain market presence in addition to growing new account business.


  • Proactively solicit and secure new business through networking, solicitation, site inspections and outbound sales calls.
  • Negotiate and book new & repeat business through efforts (outside sales calls, telemarketing, mailings, networking, etc.) while maximizing banquet space to meet/exceed revenue goals.
  • Pursue sales activities on a weekly basis to align with achieving monthly budget, individual and team goals and catering revenue goals as outlined.
  • Execute a territorial marketing strategy to capture the maximum amount of revenue and meet and ideally exceed sales goals.
  • Secure new accounts in the assigned market segment to contribute to enhancing, maximizing and maintaining a healthy portfolio of accounts.
  • Prepare proposals and/or contracts to advise prospective customers meeting space and/or banquet date, space availability, details of program and food & beverage minimum requirements.
  • Maintain detailed files with signed Agreements, group events booked, ensuring minimum revenues are met.
  • Maintain up-to-date knowledge of corporate/hotel procedures and products and the competition's product, strengths and weaknesses to continually improve sales strategies and the achievement of goals.
  • Respond in a timely manner to client requests to ensure proposals and contracts meet the hotel requirements.
  • Prepare weekly, monthly and quarterly and annual reports (i.e.: action plans, goals and forecasts on groups).
  • Maintain business relationships with existing accounts for repeat groups.
  • Attend BEO meetings when necessary.
  • MOD duties as assigned. 
  • Communication to both, guests and fellow associates Professional and positive.


Education: Two to Four year college degree or equivalent education/experience.

Experience: A minimum of two year sales experience in a related position. Hotel sales experience preferred.

Skills and Abilities: 
Ability to perform critical analysis and manage wide-range of information. Extensive knowledge of negotiating and sales procedures associated with the hotel industry.  Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image.  Listen effectively.  Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department/hotel objectives. 

Communicate information and hotel services to management, staff and guests.

PHYSICAL JOB REQUIREMENTS: (essential functions only)


Lift: Up to 10 lbs. (amenities when making sales calls, attending trade shows, etc.)

Pushing /Pulling: N/A

Carry: N/A




Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/ industry functions

Continuous Standing:

Hotel tours, sales calls, trade shows

Climbing Stairs:   

Up to approximately   40    steps   % of     8       (time period).                                             


Up to approximately    0         % of            (time period).


Up to approximately    0         % of            (time period).

Work Environment Inside:   60     % of    8 hours     (time period); Outside:    40   % of (time period).                                     


    X      Critical        Moderate             Minimal


Need excellent listening skills to understand and deliver clients’ expectations.


   X       Critical         Moderate            Minimal


Research, Hotel tours, site inspections, comparisons to other hotels.


   X       Critical        Moderate             Minimal


To convince, sell, negotiate and influence for verbal interaction with guests and associates.


    X      Critical        Moderate             Minimal


Research, analysis, client correspondence.


Cleaning chemicals and agents; Knowledge of usage for training purposes

Protective Clothing: 

Type: Back brace                              
Approximate    0      % of 8 hour shift (time period)


Type: Slip-resistant footwear          
Approximate    0      % of 8 hour shift (time period).

Type: Gloves                                     
Approximate    0      % of 8 hour shift (time period)

Equipment Operation:

Telephone, calculator, copy machine, facsimile, computer, computer printer.


The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to note ALL duties, responsibilities or qualifications of the job. 

Contact: Anja Thompson at to apply.