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Professional Development - May 2017
Sheraton Harrisburg Hershey Hotel
4650 Lindle Road
Harrisburg, PA 17111
United States

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Friday, May 19, 2017, 11:00 AM - 2:00 PM EDT
Category: Professional Development Meeting

Power of Grassroots Advocacy By Your Association

Presented by: Aaron Shenck

Sheraton Harrisburg-Hershey Hotel
4650 Lindle Road
Harrisburg, PA 17111


11:00 a.m. – 12:00 p.m. – Registration and Networking
12:00 p.m. – Lunch Service
12:45 p.m. – Announcements
1:00 – 2:00 p.m. – Presentation and Q&A

One of the primary assets and values of most associations is their ability to advocate for the shared interests of their members. It doesn't matter what industry or interest your association represents, there are federal, state, and local decision-makers making policy that may affect your members. Influencing these decision-makers is not easy and often takes multiple strategies and approaches. There is no question the large centralized advocacy and professional lobbying an association may provide is critical to the interests it represents. However, how do you better leverage your association members at the local level to help advance the association's overall policy initiatives?

The "Power of Grassroots Advocacy By Your Association" will provide many tools, ideas, and suggestions to help your association's advocacy efforts. This hour-long 'boot camp' on grassroots advocacy for your members will cover many topics, including:

  • What is grassroots advocacy?
  • Building strategies for all policy-makers
  • Inexpensive advocacy tricks
  • The importance of staff
  • Building and using political capital wisely
  • Avoiding adverse advocacy
  • Coalition building
  • And more...     

Aaron Shenck is the Executive Director of PAPSA (www.papsa.org), which is the statewide association in Pennsylvania that represents over 100 private career and technical colleges and other specialized trade schools, along with several dozen affiliated companies. He has served in this position since October 2014. Before coming to PAPSA, Aaron's prior experience was in legislative affairs and government relations. He served for two years as the Deputy Secretary of Legislative Affairs for Governor Tom Corbett, two years as Director of Legislative and Government Affairs for the Pennsylvania Department of Education, seven years with the Pennsylvania Senate, and four years with the Pennsylvania House of Representatives. He also interned in college with the United States Congress. He graduated in 2000 from Millersville University with a BA in Political Science and earned a Master in Public Administration from Penn State University in 2008. Aaron has spoken at dozens of schools throughout Pennsylvania about public advocacy, government relations, and the legislative process and he has presented at several conferences. 

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