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CATEGORIES:Lunch and Learn Seminars
SUMMARY:PASAE Professional Development March 2018
LOCATION:Holiday Inn Harrisburg/Hershey\, 604 Station Road\, Grantville, PA 17028
DESCRIPTION:
Discovering the Right Spokesperson for Your Organization
1 CAE Credit Hour
CAE Domanin
9: Marketing, Public Relations, and Communications
Besides the CEO,
who else can you put in front of the media for you association? During thi
s presentation, you'll learn about how to determine who's the best fit and
preparing them for the interviews. You will learn three new people that can
help you deliver the messages with your internal and external audiences. C
ome ready to listen, interact, and learn how you can be a spokesperson for
your organization.
Key Learning Out
comes
a.) Learn three new people/groups who can serve as a sp
okesperson for your organization.
b.) Discover the best way to posit
ion your spokesperson with the media.
Agenda
11:00 a.m. – 12:00 p.m. &ndash
; Registration and Networking
12:00 p.m. – Lunch Service
12
:45 p.m. – Announcements
1:00 – 2:00 p.m. – Presenta
tion and Q&A
Speaker
<
p> Sabrina Kidwai, APR, CAE, MPA, has be
en involved in public relations for 16 years and is currently the senior ma
nager of public relations at ASAE. She handles both external and internal c
ommunications as well as the video strategy for the organization. Previousl
y, she served as media relations manager for the Association for Career and
Technical Education for almost five years. She was responsible for managin
g all of ACTE’s media activities. She is the president of the Nationa
l Capital Chapter Public Relations Society of America and has served on the
board for 9 years. From January until June 2017, she was president-elect.
She served as treasurer in 2016 and was the co-chair for the 2014 Internati
onal Conference for PRSA. From 2007-09, she served as co-chair for the PRON
et committee coordinating and planning monthly events. She is an alumnus of
the IEL Education Policy Fellowship Program in Washington, DC. Before join
ing ACTE, she served as media relations director for a small non-profit in
South Carolina, and she worked as an account manager for a high-tech public
relations firm. Sabrina received her Bachelor’s in Journalism from t
he University of Missouri-Columbia, and her Master’s in Public Admini
stration from the University of South Carolina.
DTSTAMP:20240329T064743
DTSTART;TZID=America/New_York:20180316T110000
DTEND;TZID=America/New_York:20180316T140000
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