JOB TITLE: Membership and Communications Strategist

NATIONAL ASSOCIATION OF SOCIAL WORKERS, PENNSLYVANIA CHAPTER

TITLE:   Membership and Communications Strategist
POSITION STATUS: Full Time (37.5 hours/week) 

I. MAJOR FUNCTIONS:
Under the strategic direction of the Chapter Executive Director, the Membership and Communications Strategist works towards the effective functioning of the NASW-PA Chapter. This role improves the manner in which the Chapter serves and recruits members and potential members. This position works with Chapter staff to plan, implement, and manage services that enhance Chapter membership experience and communications.

II. BASIC DUTIES AND RESPONSIBILITIES:

  1. Design and implement annual plan for membership recruitment and retention initiatives including but not limited to, contacting new members within 30 days of membership, contacting lapsed members within 30 days, maintain membership database, develop and maintain a scheduled routine of communication regarding membership renewals and thank you correspondence
  2. Assists the Board and Membership Committee in planning activities and events to assist with member recruitment and retention; address all membership inquiries in a timely and effective manner
  3. Establish and maintain relationships with each school of social work in the Chapter’s service area; coordinate with schools and faculty to visit schools for membership recruitment
  4. Develop monthly, quarterly, and annual reports for Chapter leadership inclusive of annual survey results created and deployed by this position
  5. Plan and manage membership events in partnership with other staff, including but not limited to activities such as special workshops, LEAD, monthly web conferencing events, etc
  6. Formulate and implement an annual strategic communication plan including the supervision of NASW-PA website in partnership with the National Office
  7. Develop and manage NASW-PA social media strategy and postings, oversees the production of audio and/or video media, serves in a public relations capacity by coordinating press releases, media advisories, letters to the editor and other externally facing communications as well as coordinating advertising for chapter publications
  8. Leads chapter communication under the direction of the Executive Director while ensuring consistent branding, writing, editing and messaging in all materials
  9. Ability to work independently in a self-motivated capacity and multi-task within a fast-paced environment which includes changing and/or competing priorities; assists with answering the telephone
  10. Collaborates with Chapter Executive Director, other staff members; may supervise student interns as well as partnering with and/or directing some of the work of volunteers
  11. Travel may be required for the annual conference – generally 3 days each year
  12. Other duties as assigned by the Chapter Executive Director

 III. MINIMUM WORK REQUIREMENTS:

 Skills:

  1. Excellent verbal and written communications skills, including the ability to effectively communicate to a wide range of audience members
  2. Expertise in web conferencing and oral communication skills; experience with social media
  3. Ability to manage time effectively, develop and adhere to timelines and deliver various projects according to plan design
  4. Ability to plan, organize, and manage a wide array of business-related services including building and maintaining cooperative business relationships and manage the process from content generation to presentation to a variety of audiences
  5. Strong problem identification skills, including the ability to problem solve and generate creative solutions, exercise common sense and sound judgment, and make effective decisions based on accurate and timely analyses
  6. Detailed oriented and the ability to think critically

 Knowledge:

  1. Bachelor’s degree is required, graduate degree preferred
  2. Social work education or experience on social policy and practice issues preferred
  3. Communications or marketing education or experience preferred
  4. Knowledge of Microsoft Office and Adobe products, web-conferencing software, social media platforms, and website design preferred

 Experience: 

  1. Previous work-related experience preferred -- ideally at a professional association and/or nonprofit setting with multiple state locations.  Preference given to candidates with a CAE credential
  2. Prefer experience with marketing, membership recruitment and retention, communications, and/or event management

IV.  ATTRIBUTES

  1. Results driven: He/she sees the big picture, assists with the development and monitoring of key performance metrics to produce the desired results.  
  1. Strong business acumen: He/she sees opportunities and emerging trends, and is knowledgeable about the operations, unique needs, and goals specific to member-driven, not-for-profit organizations. 
  1. Partnership: This individual is able to build trust internally and externally and must be viewed as highly professional, discreet, and accountable.
  1. Organizational agility: He/she has a thoughtful, respectful communication style that fosters an open environment
  1. Perceptive:  He/she is creative and intuitively recognizes opportunities and takes appropriate action.

This document describes general job duties and responsibilities.  It is not a complete listing of job duties.  Further clarification should be obtained from the supervisor listed above (e.g. work plans, performance standards, task lists etc.).  Incumbents may be required to perform tasks related to these duties.  Major changes in job duties should be incorporated in this description.

IF INTERESTED

To apply for this position, send a resume, cover letter listing salary requirements, and writing sample to [email protected] under the subject “Application”