We Want You Back: Tools to Regain Lapsed Members


It is your association's goal to provide meaningful experiences so that your members stay engaged, but what happens when they for some reason or another choose not to renew? More importantly, what can you do to bring these former members back into the fold? In this session, get the strategies and tools you need to re-engage and win-back your lapsed members for life.

Learning objectives:

1. Demonstrate why it is almost always easier to bring back a member than it is to recruit a new one
2. Prove the value of launching a multi-touch, multi-media approach to winning back lapsed members
3. Show attendees how to understand and utilize available resources to optimize win-back efforts 

Speaker: Scott Oser

Scott Oser has over 20 years of marketing experience in the association and publishing industries. Before starting Scott Oser Associates he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.