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10 Ways to LOSE Members - Professional Development
Penn Grant Conference Center
777 East Park Drive
Harrisburg, PA 17111
Friday, October 19, 2018, 11:00 AM - 2:00 PM EDT
Category: Professional Development Meeting

10 Ways to LOSE Members


 1 CAE Credit Hour
CAE Domanin 3: Membership Development


To maximize membership, you are looking for innovative solutions, new ideas, or a more compelling offer. But have you considered that your recruitment and retention problems may be self-inflicted? In this interactive session, we’ll take a humorous look at 10 common practices that may be alienating the very members you are working so hard to engage.

Explore how your messaging, processes, or attitudes may actually be driving members away! Learn how to assess your communications and programs from the members’ point of view and realign them. Take away practical tips for making your membership activities more user-friendly, member-focused, and effective.

Learning Objectives:

  1. Understand the real message your association is sending members by shifting your perspective 180 degrees — to your members’ point of view. 
  2. Leverage this new perspective to identify the “taken-for-granted” practices, procedures, and messaging that may be unintentionally alienating your members.
  3. Boost retention and engagement rates, by realigning your membership messaging and practices to make them more member-focused.


11:00 a.m. – 12:00 p.m. – Registration and Networking
12:00 p.m. – Lunch Service
12:45 p.m. – Presentation and Q&A
2:00 p.m. – Adjourn 

Speaker: Theresa Kramer-Burgess, CAE

Theresa is experienced in membership development and engagement, branding and messaging, event and product marketing, and communications.


Prior to being a Consultant, Theresa worked at Marketing General as an Account Supervisor, the Printing Industries of America as Director  Internet Communications, the Edison Electric Institute as Director of Product Marketing and Electronic Publishing, and at BOMA International as Director of Marketing.  

In addition to speaking at the ASAE Annual Convention and MMCC, Theresa has served on the ASAE Marketing Section Council and Membership Development Committee.   

A graduate of the University of Maryland, Theresa lives in Alexandria, Virginia with her husband and daughter.