Leveraging AI for Enhanced Marketing and Communications in Associations

Join us for lunch and a panel discussion on the transformative power of AI in the association industry. This session will explore how associations can effectively integrate AI technologies to elevate their marketing and communications strategies.

Panelists: 
Aimee Bigham, Chief Strategy Officer, MV Digital Group
Rebecca Dugas, MS, MFT, Owner and Professional Copy Writer, Heart Sell Copy Solutions
Dr. David Hagenbuch, Professor of Marketing, Messiah University
Matt Caylor, Account Director, Martin Communications (moderator)

Click here to learn more about our panelists!

Our dynamic panel of marketing professionals will provide a comprehensive overview of AI-driven approaches that can revolutionize how associations connect with their members and stakeholders. The discussion will cover:

• Integrating AI into Marketing Campaigns: Discover how AI can optimize your marketing efforts, from targeted advertising to content creation.
• Enhancing Member Engagement through AI-Powered Tools: Learn how AI can foster deeper connections with your members by automating and personalizing interactions.
• Personalizing Communications with AI: Explore techniques for tailoring your messaging to meet your audience's unique needs and preferences.
• Analyzing Data with AI to Inform Marketing Strategies: Uncover AI's potential in transforming data into actionable insights that drive strategic decision-making.

This session is a must-attend for association professionals eager to harness the latest AI innovations to improve their marketing and communications efforts. Don’t miss this opportunity to gain practical advice, exchange ideas, and connect with peers at the forefront of AI adoption in the association sector.

CAE CE credits = 1.0 hour
CMP CE credits = 1.0 hour

Pricing
Member: $45
Non-member: $65

Online registration is now closed. Please contact the PASAE office with any questions.